Confession time: I’m not a social media expert. In fact, for two years, social media was the number 1 reason I hesitated to start my professional organizing company, Reset Your Nest. Even now, I have an aversion to social media—and don’t get me started on influencers.
Yet here’s the irony: social media has been the most powerful tool for growing my organization business. Over the last three years, it has:
Been our top source of clients—all with a $0 marketing budget.
Created a recognizable brand and built “street cred” in the organizing industry.
Fostered real relationships with clients, collaborators, and other professionals.
Put our brand in front of hundreds of thousands of people—entirely for free.
If social media feels intimidating to you, I get it. But the truth is, when used effectively, it can be a game-changer for your business. Here’s how to use social media as a professional home organizer—and make it work for you.
How to Use Social Media to Get Organization Clients
The Energy You Put In Will Come Back to You
Social media isn’t just about posting pretty pictures; it’s about connecting. When you show up authentically, engage with your audience, and provide real value, you’ll see the results come back to you.
Here are a few guiding principles:
Make it personal. Show your face. Share your team. People want to connect with you.
Engage. Reply to comments and DMs. Listen to your audience’s needs and requests.
Be consistent. Decide what consistency looks like for you—daily, weekly, bi-weekly—and stick to it.
Stay in your lane. Focus on your unique strengths and offerings instead of comparing yourself to others.
Top Tips for Social Media Success as a Professional Organizer
Offer real value. Don’t hold back on sharing your best tips, tricks, and insights. This builds trust and positions you as an expert.
Build a community. Your goal isn’t just to gain followers—it’s to create meaningful connections. Many of my clients followed me for months (or even years!) before booking a consultation.
Normalize professional organizing. One of our biggest competitors is awareness. Use your platform to show the value of organizing and how it transforms lives.
Developing a Strategy
Before you post, define your strategy. Ask yourself:
Who is your audience? Are you targeting busy parents, professionals, or seniors downsizing?
What’s your niche? Lean into what makes you unique—whether it’s eco-friendly organizing, small-space solutions, or family-friendly systems.
How are you solving problems? Every post should address a pain point, answer a question, or provide a solution.
What is your goal? More followers? More clients? Awareness? Tailor your content to your objectives.
Posting Like a Pro
Engage before and after posting. Spend 10–15 minutes interacting with your audience on Instagram to boost engagement.
Use stories strategically. Post a story 5–10 minutes before your feed post, then share your post to your stories with a call-to-action (CTA).
Be intentional with hashtags and tagging. Use relevant hashtags and tag locations or complementary businesses.
Types of Content That Work
Not sure what to post? Here are some ideas:
Before-and-after photos
Quick organizing hacks
Behind-the-scenes glimpses of your projects or team
Favorite products and why you love them
Insider tips for specific spaces (kitchens, closets, pantries)
Real-life moments—like organizing with kids in tow
Seasonal themes (holiday prep, back-to-school, New Year resets)
Building a Strong Feed
Your Instagram feed is like your storefront. What does it say about your brand?
Optimize your bio. Use searchable keywords and include a clear call-to-action (e.g., “Schedule a consultation through the link below!”).
Create cohesive highlights. Organize your highlight bubbles to reflect your brand (e.g., “Kitchens,” “Closets,” “FAQs”).
Don’t let perfectionism paralyze you. Aim for quality, but remember—authenticity trumps perfection.
Stories: Where the Magic Happens
Instagram stories are the best place to connect with your audience. Post 5–6 stories daily, focusing 80% on your niche. Share behind-the-scenes moments, answer questions, and engage with polls or quizzes.
Repurposing and Expanding Your Reach
Don’t put all your eggs in one basket. Use your Instagram content across multiple platforms, including Facebook, Pinterest, TikTok, and YouTube. You can also repurpose posts for your blog, email newsletters, or lead magnets.
Social media doesn’t have to be overwhelming or time-consuming. With the right strategy, it can help you build a recognizable brand, foster real relationships, and grow your client base—all while staying true to yourself.
Jen Martin
From a young age, Jen Martin, always loved organizing. As she grew older and had a family of her own, her love and value of an organized home just continued to grow. With four kids of her own, she knows how important organizational systems are to the foundation and well-being of a family's day-to-day life. Jen started Reset Your Nest in 2020 to bring her organizational skills to the rest of Utah. Her team of trained organizers has carefully and lovingly transformed the homes of over 500 homes. Jen has been featured on numerous television shows, podcasts, blogs, and books including Organized Living by Shira Gill, KSL Studio 5, AG Clever, and more.
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